A digital transformation isn’t just for customer experiences and interactions. It isn’t just about improving internal processes, or even offering new products and services. A digital transformation can actually change the way you and your employees get business done as a whole. It can improve your ability to attract the best talent and allow your employees to be more productive too. How?
Digital Transformation and Culture Shifts
Attracting the Best Talent
One of the ways a digital transformation can improve your workplace is being able to attract talent from multiple locations. An organization that is set up for digital work isn’t tied to recruiting talent in just one geographic location. Digital transformation opens the doors to more easily work with people, no matter where they are. If you own a business in a large market, talent may be more expensive because of the cost of living and the high demand for the skills you are looking for. If you are in a small market, you may find a limited number of people with the skills you need. Recruiting for a position that has the flexibility to work remotely allows you to find the best person to do the job, not just the best person locally to do the job. You will be able to continually get great people, which will allow you to create a great culture and great organization.
Create Flexibility for Your Team
Many studies have shown that today’s workforce greatly values autonomy and flexibility. They prioritize working for a company that has digital processes in place if they need to, or want to, work from home. Today’s technology allows you as a business to build the kinds of positions that will attract the majority of the workforce that values this kind of flexibility. It gives you a competitive edge in recruiting talent. Additionally, by allowing people to work wherever, whenever, you allow your employees to take advantage of their personal productive hours. By forcing a night owl who is most productive late at night to be in the office from 8-5, you aren’t getting their best work, especially in the morning. Not to mention giving your employees with kids a little more latitude. It is more and more common to see 2 working parents. That means parents need and want the flexibility to stay home with sick children without missing a whole day of work. Or maybe even shift a few hours to catch the 3:00 school play. Giving employees flexibility will make them happier, and give you a more productive employee.
Don’t be afraid to change. Don’t be afraid to reevaluate what you’re doing. Don’t be afraid to transform your culture, processes and be transparent with your employees as you embark on this journey. A digital transformation really can change how you interact with your team. It makes work not just about being in the office, but about getting the job done. It’s important to consider how you as an employer can provide value and interact with your team in a digital way and create an even healthier and happier workplace along the way.
To learn more about creating a digital transformation in your organization, check out our latest podcast episode where we cover this and more!
